You might have read an article in the New York Times recently, reporting both a decline in ebook sales and a resurgence of consumer interest in print books. The article, written by Alexandra Alter, bases its conclusions primarily on data presented by the American Association of Publishers:
Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.
E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.
Alter then goes on to note that “e-book subscription services [like Kindle Unlimited]…have struggled to convert book lovers into digital binge readers,” and that “sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones.”
Without citing sources for these statements, she then uses them to support the argument that “the surprising resilience of print has provided a lift to many [traditional] booksellers,” and goes on to discuss the ways in which major publishing corporations such as Hachette and Penguin Random House have invested in expanding their print operations.
The founding assumptions of this article seem so specious that they call into question whether it ought to have been printed at all.